W3Haus UK Labs

Gisele Evolution! ( !! warning !! übermodels ahead!)

We have been creating the online presence for the Ipanema Gisele Bündchen sandals since early 2003. Gisele has reigned absolute in the world of fashion for many years as THE topmodel in the world. Still don’t know who she is ? Here is a wikipedia link and a Forbes link.

Here is a look at the latest 4 iterations of online campaigns launched:

Ipanema Gisele Bündchen 2006 live link here

All about body tattoos and the brazilianess coming out from under the skin, the TV commercial showed a bare Gisele being tattooed from head-to-toe in real-time. The online campaign got everyone involved with website visitors contributing withe their own tattoos and each having a go a tattooing Gisele themselves.

Ipanema Gisele Bündchen 2007

The 2007 edition took us to the Amazon rainforest, more specifically, the Xingu river, suffering from the effects of recent population growth nearby. This took the brand to a social preservationist role with Gisele going to meet the local tribe and learning of conservationist efforts. Proceeds from sales went to this cause. The online campaign was all about exploring the amazonian and indigenous population way of life. Navigating various 3D typical scenes from the jungle made for a cool interactive experience. Users could also have a go at creating paintings for the under-soles of the sandals using one of the local tribes body painting techniques.

Ipanema Gisele Bündchen 2008

In 2008, the social dimension grew and the cause expanded to social projects geared towards maintaining river water unpolluted. The campaign theme was all about water and Gisele did her bit by wearing nothing but a water dress!



Ipanema Gisele Bündchen 2009 – live link here

2009 sees the brand going back to the Amazon, this time in efforts to stop deforestation and increase reforestation. A noble cause which w3haus supports fully!

Watch this space for Gisele 2010!