W3Haus UK Labs

London embassy of Lomography opening in London

While visiting a client close to Carnaby Street today, I passed by this Lomography shop, which is nearly ready to open. It is self entitled the “Lomography Embassy of London”

Some info about Lomography from wikipedia:

Lomography emphasizes casual, snapshot photography. Characteristics such as over-saturated colors, off-kilter exposure, blurring, “happy accidents,” and alternative film processing are often considered part of the “Lomographic Technique.” Users are encouraged to take a lighthearted approach to their photography, and use these techniques to document everyday life, as the Lomo LC-A’s small size, simple controls, and ability to shoot in low light encourages candid photography, photo reportage, and photo vérité through the much-touted “10 Rules.”