W3Haus UK Labs

Re_Acciona – another innovative use of Youtube advertising

Wario Land, from Nintendo pioneered the format,  now – in an attempt at gathering public awareness on environmental issues – Acciona has come out with another creative Youtube ad Re_Acciona. Both ads take over the Youtube experience by taking the familiar interface and, well, basically destroying it. These types of ads have enjoyed success on Youtube and seem like a good match for the medium. See the ad here.