W3Haus UK Labs

Creating an event that spreads in awareness using Social Media – Coke

Short videos are the perfect packages for a viral effect in the social media sphere. Now, what to put inside the package? How about one of those events that you would definitely tell everyone you knew if you saw it live at your workplace/school/Football field? That is exactly what Coke did. Within their new mantra theme – spreading happiness, they created an event at a cafeteria and transformed something simple and ordinary like a soft drinks vending machine into an unforgettable event:

You can be sure this video won’t need millions in adspend to reach thousands of people around the world.