W3Haus UK Labs

Video in 360°! – Huh?!

Easier to view it than to explain – go ahead and play the movie below and drag your cursor around (sorry about the autoplay!):

The latest developments in 3D video technology have brought us Immersive video. This technology is starting to make its way into mainstream media and advertising more and more. Initially developed for Google Streetview, Immersive Media, the company behind the technology have now adapted the technique to video. This is perfect for capturing what a place would have looked like in a certain moment in time.

Simultaneous camera feeds are recorded and then post-processed to be stitched together. Currently a CPU intensive and time consuming process, we will probably see this in real-time in the future as the technology evolves.

We expect this technology to become another mainstream option in the way events are presented. Whether it be live concerts, sporting events or in news coverage, it will be great to be liberated from only being able to look at where the camera is pointing.

Some more great examples here: http://360videoblog.blogspot.com/