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Posts Tagged ‘video’

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Creating an event that spreads in awareness using Social Media – Coke
13 Jan 2010

Short videos are the perfect packages for a viral effect in the social media sphere. Now, what to put inside the package? How about one of those events that you would definitely tell everyone you knew if you saw it live at your workplace/school/Football field? That is exactly what Coke did. Within their new mantra theme – spreading happiness, they created an event at a cafeteria and transformed something simple and ordinary like a soft drinks vending machine into an unforgettable event:

You can be sure this video won’t need millions in adspend to reach thousands of people around the world.

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Google Chrome – niiice video ;-)
17 Dec 2009

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Re_Acciona – another innovative use of Youtube advertising
12 Nov 2009

Wario Land, from Nintendo pioneered the format, now – in an attempt at gathering public awareness on environmental issues – Acciona has come out with another creative Youtube ad Re_Acciona. Both ads take over the Youtube experience by taking the familiar interface and, well, basically destroying it. These types of ads have enjoyed success on Youtube and seem like a good match for the medium. See the ad here.

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Making of the Defected video
22 Oct 2009

A while back we headed of to Amsterdam for a lightning fast marketing video of the new album release of the Defected in the House – Amsterdam electronic music album. We had come up with an idea to light up a building in the red light district making it look like a music equaliser – here is the video showing what happened. This all took place within 24h (crazy!):

Making of clip Defected in the House Amsterdam 09 from W3haus on Vimeo.

And here is a the final video:

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W3haus creates music video for Defected – In the House – Amsterdam
28 Sep 2009

W3haus was asked to come up with a creative concept for the launch of the Defected in the House Amsterdam Album release. What we proposed was to light up the Amsterdam Red Light District windows in a way that would make them look like a graphical equaliser. In an epic journey, we drove to Amsterdam from London with all the crew and equipment and back in 24h! Once there, we took over the Grasshopper, a famous Coffee shop to be our main location for the shoot. The artists from Chocolate Puma and Hardsoul, were present to take part in the video shoot.

Creative idea by W3haus, production and editing of the video was done by Casual Films and lighting by Colour Sound Experiment. The video can be seen below:

The produced music video:

Driving to Amsterdam from London and Back!

Lighting setup inside the Grasshopper (hey! that’s me!)

Nick, from Casual Films adjusting window lights

Neil from Colour Sound experiment setting up door lights.

The artists from Chocolate Puma and Hardsoul:

Our location:

The Grasshopper lit up with our lights!

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Super slow fun!
24 Apr 2009

Before sending the Casio Exilim EX-FC100 off to our Brazilian office, we thought we might as well have a bit of a play with it! Here are some very mundane scenes from Regents Canal close to our offices in Shoreditch that look kind of monumental when played back in slow motion + soundtrack.

Slow mo! from It was in the Tubes! on Vimeo.

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Very creative stop motion animation!
12 Apr 2009

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